It kills me how much time Republican political candidates spend going to the monthly prayer breakfast or city council meeting and seeing the same 14 people. I maintain that too often, candidates focus too much on the "political events". News flash! For every person at the "political event" think about how many people AREN'T there. Know where they are?
They're busy running their lives. They're getting kids to sports or scouts. They're driving between their two jobs. They're at the mall. They're with their friends at the bowling alley, movie theatre, restaurant or bar. And if you were to be a fly on the wall, you'd hear them talking about what matters to them.
While attending "political functions" as a candidate has its merits, please don't neglect the vast majority of people who aren't at those functions.
Without a lot of fanfare, go out and see what you can learn from "hanging out". Go hang at the local bowling alleys, bars and the mall. Not as a candidate. Not to shake hands. Not even to be seen. But just go "hang out" and blend in. Act like you're minding your own business.
You may be very surprised at the sort of stuff you learn. But it's the kind of unbiased survey research money can't buy. Because it's real. It's raw. It's honest.
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Warm Regards,
Michael
hello@goplogo.com
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